Content Marketing Portfolio
Three portfolio builds covering food/lifestyle editorial, shopping commerce copy, and Substack/YouTube/Pinterest content strategy.
Table Diplomacy
What Never Made the Recipe Card
Cart Diplomacy
Experience
Content Marketing Strategist
- Advised the owner of an AI resume, cover letter, and interview prep platform as a content marketing strategist.
- Delivered a full strategic brief covering SEO, programmatic pages, short-form video, LinkedIn, Reddit, email nurture, paid ads, partnerships, and a 90-day roadmap, under a zero-budget constraint.
Content Strategist
- Designed content and messaging strategy for a national EdTech platform.
Certified Court & Medical Interpreter
- Real-time interpretation in high-stakes legal, medical, and community settings.
Professional Translation & Editing
- High-stakes copy and editorial work for major global brands.
- Feature film script translation for European production companies.
Credentials
| Type | Credential |
|---|---|
| Education | BBA, Ain Shams University, Cairo — 2004 |
| Certification | Digital Marketing Specialization, University of Illinois Urbana-Champaign |
| Certification | Search Engine Optimization, University of California, Davis |
| Certification | Big Data Specialization, University of California, San Diego |
| Certification | Certified court and medical interpreter, English and Arabic |
Languages & Skills
Fluent in English and Arabic — professional writing, editing, and interpretation in both.
Content marketing and brand strategy in practice
This portfolio brings together Fady Seleem’s writing, content marketing, and brand strategy work. It connects the words a reader sees with the planning behind them: audience needs, editorial formats, channel choices, and a consistent brand voice. The collections offer different ways to explore that connection, from a personal essay to a shopping campaign or an editorial calendar.
Lifestyle editorial and channel planning
What Never Made the Recipe Card brings lifestyle storytelling into several formats. Start with the essays to explore tone, structure, and the relationship between food and everyday life. Then look at the YouTube concepts, Pinterest strategy, and social media examples to see how an editorial idea can take different shapes across channels without losing its central theme.
The collection also includes an editorial calendar, an SEO approach, and an influencer collaboration brief. These planning examples sit alongside the writing so you can evaluate both the finished piece and the decisions that support publishing it. Together, they show how a content program can connect individual stories, recurring formats, and distribution.
Commerce copywriting and customer experience
Cart Diplomacy explores the small negotiations involved in buying things. The shopping essays approach commerce through everyday situations, while the campaign examples shift the emphasis toward a recognizable voice and a clear message. The collection is a place to compare longer storytelling with shorter, more directed copy.
Its voice UI craft and strategic approach sections extend that work into customer interactions. Explore these alongside the campaigns to see the relationship between personality and clarity: what the brand sounds like, what the customer needs to understand, and how the words help an interaction move forward.
English and Arabic communication
My background includes professional writing, editing, translation, and interpretation in English and Arabic. That range brings close attention to meaning, context, and audience into content work. The experience section outlines my work across content strategy, EdTech, legal and medical interpretation, and translation and editing for global brands.
For a broader view of that background, explore my professional experience and education and credentials. They provide context for the portfolio, including my training in digital marketing, search engine optimization, and data. The writing collections show how those interests meet editorial craft.
Find the examples relevant to your project
If you are reviewing editorial planning, start with the lifestyle collection. For campaigns, shopping narratives, or interface language, start with commerce. For food writing and culinary brand voice, explore Table Diplomacy in the portfolio above. Each collection presents a different part of the work, making it easier to focus on the formats that matter to your brief.
To discuss a project, email Fady Seleem with a short description of your audience, the content you need, and the channels you have in mind. Sharing an existing page or an example of your brand voice is a useful starting point for a conversation about writing, editing, or content strategy.